February 2009
New Mayor Could Make Promising Future |
Opinions & EditorialsEditorial: Printed News Moving OnlineIf you ask people today where they heard a particular news story from, most of them would tell you from some source other than a newspaper. With 24 hour news channels and internet, a person's ability to hear of news quickly and in vast quantities is a standard of life. Is a daily or weekly newspaper on the edge of extinction? Washingtonpost.com is a great example of a traditional print newspaper being successful by moving online. In a time when most printed newspaper are losing money and cutting expenses, which usually means jobs, the Washington Post is a model for all. They recognized how to get better at what they do by evolving. They may have lost some readership for the printed version but increased their online readership. They've maintained and even increased staff. In this developing global online/electronic economy avenues will only increase around the world for businesses to expand online. With more and more access to the internet and thus it's vast stores of data, back issues, growing news outlets and ways to connect to it all, the traditional 'pay for news' model is becoming obsolete. The basic market adage that 'price determines everything' will continue to take it's toll. Media outlets that are now starting to bridge the gap between online profits versus print profits will find that they need only charge to cover the cost of printing (ink, paper, labor, machines and distribution) to keep a printed version going. Most profits now are made from the advertisers in the paper, not the 75 cents you feed the papermachine. Soon with electronic devices such as Amazon's Kindle and Apple's iPhone with apps now to read ebooks, the printed version may be too cumbersome like CDs for music. Why carry around a pack full of CDs when you can carry a small mp3 player that holds thousands of CDs worth of music? One electronic reading device could download and hold dozens if not hundreds of traditional papers along with entire book collections all in the size of one paperback book. And unlike the music, news articles just don't have the shelf life. I'm not going to sit by a fire with a cup of tea and read a nice classic article from my collection. We don't know what the future holds, but we can definitely know what direction it is headed. |